Sony K-98XR55A
248 cm (98) BRAVIA 5 4K Ultra HD AI Technology Smart Mini LED Google TV (Black)
₹828900.00₹475990.00
Experience breathtaking large-screen entertainment with the SONY BRAVIA 5 K-98XR55A 98-Inch UHD Smart TV, featuring a precision Mini LED 4K display that delivers exceptional brightness, deeper contrast, and vibrant colours for stunningly realistic visuals. Powered by the Cognitive Processor XR, it intelligently enhances picture clarity, contrast, and colour in real time for a truly immersive viewing experience. Support for HDR10, HLG, and Dolby Vision ensures lifelike detail in every scene, while HDMI 2.1, 4K 120Hz, VRR, and ALLM make it an excellent choice for smooth, responsive gaming. Dolby Atmos, Acoustic Multi-Audio, and frame vibration speaker technology create rich, multidirectional cinematic sound that perfectly matches the on-screen action. Running on Google TV with built-in Chromecast and Google Assistant, it offers seamless access to popular streaming apps and smart voice controls, while BRAVIA CORE provides premium movie streaming in near Blu-ray quality.
Screen Size: 98 inches (248 cm) – Monumental Mini‑LED display for grand cinematic and home-theater experiences.
Picture Engine: 4K UHD (3840×2160) Mini‑LED panel with XR Processor™, XR Backlight Master Drive™, XR Contrast Booster 10, XR Triluminos Pro, XR Clear Image, MotionFlow XR 200; HDR10, Dolby Vision & HLG support for stunning brightness, deep contrast, and realistic colors.
Viewing Angle: 178° – Uniform clarity and color from virtually any seating position.
Refresh Rate: Up to 120 Hz native with VRR, ALLM & MotionFlow XR 200 – Ensures ultra-smooth motion for sports, movies, and gaming.
Sound Technology: Acoustic Multi-Audio system (40 W) with Dolby Audio, Dolby Atmos, DTS:X, DTS Digital Surround, and Voice Zoom 3 – Surround sound that follows the picture with clear dialogue.
Operating System: Google TV (Android TV-based) – Personalized recommendations, Google Cast, deep app ecosystem, and Sony Pictures CORE with IMAX Enhanced content.
Voice Assistants: Built-in Google Assistant; supports Apple AirPlay 2, HomeKit, Alexa & Chromecast – Full hands-free and multi-device smart control.
Supported Apps: Netflix | Prime Video | YouTube | Disney+ | Apple TV+ | Sony Pictures CORE (IMAX Enhanced) | Google Play Store apps – Offers all leading streaming services and exclusive Sony content.
Delivery charges applicable depending upon user's delivery location.
This product is non-returnable.
Warranty: 1 year on-site
Installation: Standard wall mount stand or table top installation included in Sony scope
Every Sony display supplied by Atulyam Digital Solutions comes with genuine warranty support and reliable after-sales assistance. We ensure authentic products, professional guidance, and prompt service support for complete peace of mind 💯
